January 2009
18 posts
mono | work/mono/digital/monoface(1) →
Digital Work Bill Bernbach would have been proud of II
Monoface, a self-promotion from the agency mono, takes interactive very very seriously. (And interface hilariously literally.) This charming self-promo also demonstrates creativity as defamiliarizing what we see every day. And you can’t stop goofing around with it.
“12 years on most Advertising Agencies and PR still don’t get digital.”
– @mikecoulter of DigitalAgency.com « Tweetabix
From an interesting and useful interview with digital media executive Mike Coulter.
I would make two related comments:
1. It takes media time to accumulate and embed expertise. First TV commercials late 40s. First good TV commercials....
“I’m not here to enter into a relationship. I just want to buy something.”
– The $300 Million Button
I always thought my aversion to forced registration on seldom-visited sites was just peevishness on my part. I remember going to a site to buy a single baseball cap. They made me register.
It isn’t simply the inconvenience of another step or the assumption of a relationship...
“First, it could be that in general, indirect marketing requires a certain degree...”
– Web Life - GigaOM - Salon.com
From someone with more than a degree of authority (my wife, Ellen Shaffer), an insightful article on indirect marketing. It’s interesting that web marketing requires authority and that, in the cases cited, that authority was built in traditional media–in the case...
Let's Stop Swooning Over Social Media | Integrated... →
A smart caveat, which I found via a Tweet from Tim Otis at Axiom.
Social media is exciting, but the numbers for any given initiative aren’t there; with a few exceptions, the results aren’t there; and the dynamics of how to effectively use the new media for marketing have yet to be sorted out. Facebook campaigns can feel like someone trying to sell you timeshares at your friend’s...
Ready. Aim. Repurpose: Thoughts On Twitter
I think I may have figured twitter out–by which I mean that I have a theory of twitter that makes sense to me. Of all the social media, I’ve found twitter the most baffling. LinkedIn gathered my business connections. Facebook gathered my friends. But twitter? At first, I jumped in because someone asked me to sign up, and I did, and proceeded to tell the ether what I was having for...
WatchApple Introduces Revolutionary New Laptop With No Keyboard | The Onion - America’s Finest News Source
This is so dead-on: the self-indulgent minimalism, the we-know-what’s-best product design, the battery! And note: I love Macs.
“Creative work only seems like a magic trick to people who don’t understand that...”
– The Problem with “Feeling Creative” | 43 Folders
