Ready. Aim. Repurpose: Thoughts On Twitter
I think I may have figured twitter out–by which I mean that I have a theory of twitter that makes sense to me. Of all the social media, I’ve found twitter the most baffling. LinkedIn gathered my business connections. Facebook gathered my friends. But twitter? At first, I jumped in because someone asked me to sign up, and I did, and proceeded to tell the ether what I was having for breakfast.
Then I realized, oh, twitter works best as a feed for blogs. My inspiration: a dog’s web site.
But then my blog went away, replaced by two more focused blogs, which at first didn’t seem to accommodate twitter very well.
So I wandered in the twitter desert, not quite sure why I was doing any of this. I have the old school advertising copywriter’s conviction that every media needs to have a purpose.
My twittering wasn’t a purely personal conversation, since I was being followed by people I didn’t know, most of whom seem interested in social media. Were they interested in my dog? Albert is the original social media.
Then, when a fellow writer announced that she was using two twitter feeds—one for journalism, one for crafts–I realized what twitter is for me, for now: a way to participate in two conversations, one about advertising, marketing, and social media; the other, about books and writing. I now have two twitter acounts, one of which links to my books and writing blog, one of which probably should link to this blog but doesn’t.
That’s my position. And I may or may not be sticking to it.
