Web users tend to scan information rather than reading it closely. One reason is physiological. Research—by Nielsen, Stanford University/The Poynter Institute and others—has shown that reading pixels on a screen makes eyes work harder than reading ink on paper.
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How the Web Made Me a Better Copywriter — AIGA | the professional association for design
It’s good to have confirmed what web practice suggests. It is dispiriting that reading, the basis of so much democracy and culture, has become an uncomfortable act.
Web users tend to scan information rather than reading it closely. One reason is physiological. Research—by Nielsen, Stanford University/The Poynter Institute and others—has shown that reading pixels on a screen makes eyes work harder than reading ink on paper.
–
How the Web Made Me a Better Copywriter — AIGA | the professional association for design
It’s good to have confirmed what web practice suggests. It is dispiriting that reading, the basis of so much democracy and culture, has become an uncomfortable act.
Posted 2 years ago Notes
